Fieldays is the largest agribusiness event in the Southern Hemisphere, with over 100,000 visitors and 100s of exhibitors.
In a competitive environment, we helped Toyota stand out by creating a welcoming, engaging House of Hilux site for customers to browse the Hilux range and choose the right ute for them.
Saatchi & Saatchi’s successful Hilux An Unbreakable Bond campaign was brought to life through multiple touch points, including the Bond-O-Meter trivia activation, a Hay stacking challenge, ambassador attendance, a free coffee offering, spot prizes and more.
Spur concepted, delivered and managed the site, and brought together cross-functional internal teams including sales, accessories, marketing and CRM to deliver a strong sales and CRM result for the brand.
Our scope of services included:
- Lead agency
- Concept development
- Design of site layout & CAD modelling
- Project management
- Build and construction management
- Health & safety planning
- On-site event management
- Promotional staffing
