Building on the success of 2014’s Corona Winter Airstream Tour, Spur decided to switch the focus of the campaign from the road trip to the destination. This meant a greater focus on the Corona Snow Bars, scheduling a total of 15 days of mountainside activation across three of New Zealand’s best winter resorts. A sponsorship of the Winter Games extended the footprint of pop-up bars and helped facilitate five epic music events, headlined by The Peacekeepers, Kora and Ladi 6.

  • Concept development
  • Sponsorship planning
  • Design and build
  • Production planning and management
  • Promotional staffing

Project Tags

Experiential Promotional

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Project Tags

Experiential Promotional