Building on the success of 2014’s Corona Winter Airstream Tour, Spur decided to switch the focus of the campaign from the road trip to the destination. This meant a greater focus on the Corona Snow Bars, scheduling a total of 15 days of mountainside activation across three of New Zealand’s best winter resorts. A sponsorship of the Winter Games extended the footprint of pop-up bars and helped facilitate five epic music events, headlined by The Peacekeepers, Kora and Ladi 6.
- Concept development
- Sponsorship planning
- Design and build
- Production planning and management
- Promotional staffing