When Corona presented the challenge of finding a new and exciting winter experiential platform, Spur suggested partnering RAL to create a pop-up bar from a dis-used shelter on the mountain.
"The Schuss Haus" was once an iconic restaurant and bar, located half way up Whakapapa ski field. Thanks to Corona, it's back and the breath-taking views of Ngarahoe create the ultimate backdrop for an après ski Corona. Spur activated the zone on bluebird weekends throughout the season with live music, DJ's, a Burton demo board station and an Instagram hashtag printer.
Sales and engagement numbers exceeded all expectations and the bar will be back in 2018.
- Concept development
- Design, renders and build
- Production planning and management
- Promotional staffing
- Theming and dressing