Corona came to Spur looking for a brand experience that would bring to life their successful ATL campaign "From Where You'd Rather Be".
Spur's solution was to "pop up" a cantina style bar in the front yard of New Zealand's busiest surf lifesaving club at Piha.
Initial results have been great with excellent publicity and huge foot traffic. Corona are also left with a suite of totally re-usable branded assets for similar style pop up activations.
This is a fantastic example of Spur's ability to deliver great brand experiences and true ROI via original and exquisitely designed pop-up spaces.
Pop up space design and build
Production planning and management
Club management liaison