On the back of the successful Corona Airstream Tour (summer), Spur produced and delivered a length-of-the-country winter equivalent, encapsulating the magic of the Kiwi snow experience. The iconic Corona Airstream caravan was the focus of a 2 week roadtrip, from Auckland to Queenstown and back up to Ohakune. Corona snow bars at the Cardrona and Turoa skifields were matched with apres ski parties at night.
Imagery gathered and shared en route was 100% Corona - "From Where You'd Rather Be"
- Experience design and production
- Location sourcing and negotiation
- Digital and brand agency collaboration
- National logistics
- Production staffing
- Liquor licensing administration and management
- Collateral design and production