A Spur designed and produced experiential campaign bringing-to-life the Corona brand essence “From Where You’d Rather Be”. A customised vintage American Airstream caravan was the foundation for magical experiences and beautiful digital content. This pop-up bar was the hub for 7 events, all featuring iconic Kiwi bands and delivered from stunning NZ locations.
- Experience design and production
- Location sourcing and negotiation
- Digital and brand agency collaboration
- Content production management
- National logistics
- Production staffing
- Promotional staffing
- Liquor licensing administration and management
