Corona
Splore 2016 - 2018

Corona and Splore share many values, including an appreciation of the incredible coastal locations that help to make our Kiwi summers so special. Corona's sponsorship of Splore Festival is anchored in the amazing "From Where You'd Rather Be" location that is Tapapakanga Regional Park.   

For the last 3 summers Spur has worked closely with Corona and Splore to create a main bar that's both functional in terms of service, and inspiring as a brand experience. 

2018 saw the addition of the Corona Airstream which acted as an express service lane, and an iconic symbol of retro-cool escape. 

Building on their Sustainable Coastlines partnership, Corona provided a team of dedicated Brand Ambassadors who collected rubbish throughout the festival, making sure Corona stayed true to the Splore adage - "Leave no trace".

Photography: www.dougrothery.com

 

  • Design & renders
  • Concept development
  • Production planning and management
  • Promotional staffing
  • Theming and dressing

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Corona and Splore share many values, including an appreciation of the incredible coastal locations that help to make our Kiwi summers so special. Corona's sponsorship of Splore Festival is anchored in the amazing "From Where You'd Rather Be" location that is Tapapakanga Regional Park.   

For the last 3 summers Spur has worked closely with Corona and Splore to create a main bar that's both functional in terms of service, and inspiring as a brand experience. 

2018 saw the addition of the Corona Airstream which acted as an express service lane, and an iconic symbol of retro-cool escape. 

Building on their Sustainable Coastlines partnership, Corona provided a team of dedicated Brand Ambassadors who collected rubbish throughout the festival, making sure Corona stayed true to the Splore adage - "Leave no trace".

Photography: www.dougrothery.com

 

  • Design & renders
  • Concept development
  • Production planning and management
  • Promotional staffing
  • Theming and dressing