This year the Coca-Cola summer brand campaign, Make It Yours, was all about encouraging people to discover new ways to enjoy Coke.
Spur was challenged with bringing to life the campaign via a pop-up soda bar. The brief included look and feel, recommended location(s) and overall consumer experience.
Spur concepted, designed and delivered the Coke By You soda bar, which was based in a central courtyard at Sylvia Park over a 10-day period.
The contemporary design, a sheltered outdoor location, good music and friendly staff all helped ensure there was an inviting atmosphere, where people could create and enjoy their icy cold Coke By You drink.
Our scope of services included:
- Lead Agency
- Concept design
- Project Management
- Promotional Staffing
- Onsite Management
