As the Major Sponsor of NZ Cricket ANZ has a long association with the Black Caps and New Zealand’s favourite summer game. In the 2014/2015 summer Spur managed all aspects of the pre-event planning & logistics right through to the final event delivery. This covered ANZ's leverage program for 3 International Tours in the lead up to Cricket World Cup across 7 venues nationwide.
During Cricket World Cup Spur was tasked with bringing to life the very successful ANZ "Dream Big" campaign. Spur planned and executed a detailed activation program which included stadiums, community events and the Britomart Fanzone.
- Sponsorship leverage planning and activation
- Fan insight and engagement
- Stadium activation
- Promotional staffing and accreditation
- Event delivery & management
- Council consenting & permitting