Almond Breeze approached Spur to bring fresh ideas, strategic thinking and measurable ROI to their sampling activity. As well as encouraging new consumers to trial the product, demonstrating the versatility of the range was an important brand objective.

 

Spur’s strategy focussed on developing a nationwide, year-round calendar of targeted activations for Almond Breeze with a healthy balance of efficient sampling and higher engagement experiential. Fresh assets were concepted and produced including a hero caravan, kitted out deliver premium brand experiences.


Project Tags

Experiential Promotional

AB website 15

AB website 20

AB website 30


Project Tags

Experiential Promotional