(As far as we know) “Did I Believe It” was the first time in the world a brand wrote, produced and owned a live stage show. True to 42B’s pioneering attitude they climbed on board with our idea which resulted in 16 nights of hilarious mayhem as key customers and influencers were left in no doubt 42 Below is still New Zealand’s coolest, most maverick brand.

  • Competitive pitch won on freshness of idea and ability to engage
  • Collaboration with theatre company
  • Negotiation of IP
  • Venue sourcing and set-up
  • RSVP and ticket sales process
  • Content collaboration
  • Promotional and digital agency collaboration
  • 42 Below branding and execution

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