Stella Artois
Draught Masters

The Stella Artois Draught Masters is a global brand platform; designed to engage, educate and inspire bar tenders to pour the perfect pint of Stella. Contenders are selected on their ability to execute the "9 Step Pour", a process which underpins the quality of the liquid and the aesthetics surrounding presentation. Spur were engaged to deliver the nationwide finals competition, a fully immersive brand experience for key trade stakeholders. Involving an MC, a panel of industry judges, live entertainment and a close-scrutiny AV set up; Spur executed the evening in a manner befitting the exacting Stella brand standards. 

  • Talent selection
  • Set design
  • Audio Visual
  • Event Management
  • Staffing
experience experience experience experience experience

The Stella Artois Draught Masters is a global brand platform; designed to engage, educate and inspire bar tenders to pour the perfect pint of Stella. Contenders are selected on their ability to execute the "9 Step Pour", a process which underpins the quality of the liquid and the aesthetics surrounding presentation. Spur were engaged to deliver the nationwide finals competition, a fully immersive brand experience for key trade stakeholders. Involving an MC, a panel of industry judges, live entertainment and a close-scrutiny AV set up; Spur executed the evening in a manner befitting the exacting Stella brand standards. 

  • Talent selection
  • Set design
  • Audio Visual
  • Event Management
  • Staffing