Spark Launch
Staff engagement

One of NZ's most significant corporate rebrands - Spur created and delivered a series of immersive brand experiences, launching the new Spark to 5,000 staff in 4 different cities. 

Customer objectives: 

  • To communicate the Spark brand story and outline fundamental changes to the business
  • To introduce key strategies and “to-market” communications
  • To excite and inspire, leaving staff with a sense of confidence and positivity

SPUR's solution was a live, immersive audio- visual experience that was the complete opposite of previous internal engagement events, signalling the change from the old to the new. Collaborating with Saatchi & Saatchi Worldwide on content, the innovative approach and immaculate execution produced unprecedented feedback, information recall, attendance and positivity (surveyed results).

  • Lead agency
  • Experience concept, design and execution
  • AV design and direction in collaboration with supplier
  • Key stakeholder direction and management
  • Venue and specialist supplier negotiation 
  • Multiple location scheduling and executions
  • People transport logistics 
  • Promotional staffing
experience experience experience

One of NZ's most significant corporate rebrands - Spur created and delivered a series of immersive brand experiences, launching the new Spark to 5,000 staff in 4 different cities. 

Customer objectives: 

  • To communicate the Spark brand story and outline fundamental changes to the business
  • To introduce key strategies and “to-market” communications
  • To excite and inspire, leaving staff with a sense of confidence and positivity

SPUR's solution was a live, immersive audio- visual experience that was the complete opposite of previous internal engagement events, signalling the change from the old to the new. Collaborating with Saatchi & Saatchi Worldwide on content, the innovative approach and immaculate execution produced unprecedented feedback, information recall, attendance and positivity (surveyed results).

  • Lead agency
  • Experience concept, design and execution
  • AV design and direction in collaboration with supplier
  • Key stakeholder direction and management
  • Venue and specialist supplier negotiation 
  • Multiple location scheduling and executions
  • People transport logistics 
  • Promotional staffing