Schwarzkopf
Mall Activation

Spur were briefed to design & deliver a platform for consumers to experience a new range of Schwarzkopf hair styling products.

Professional stylists were onsite to create one of 6 looks in an express 15 minute hair makeover. This ensured a premium experience and showcased how they could produce the same great results at home.

The campaign was rolled out in malls in Auckland Wellington and Christchurch throughout the school holiday period resulting in over 800 stylings & colour consults, 12,000 samples, broad social media reach and also raising $5000 for Cystic Fibrosis.

  • Design & 3D renders
  • Campaign Management
  • National Logistics
  • Promotional Staffing
  • Venue & Supplier Management¬†
  • Measurement & Reporting
experience experience experience experience

Spur were briefed to design & deliver a platform for consumers to experience a new range of Schwarzkopf hair styling products.

Professional stylists were onsite to create one of 6 looks in an express 15 minute hair makeover. This ensured a premium experience and showcased how they could produce the same great results at home.

The campaign was rolled out in malls in Auckland Wellington and Christchurch throughout the school holiday period resulting in over 800 stylings & colour consults, 12,000 samples, broad social media reach and also raising $5000 for Cystic Fibrosis.

  • Design & 3D renders
  • Campaign Management
  • National Logistics
  • Promotional Staffing
  • Venue & Supplier Management¬†
  • Measurement & Reporting