MACs
Cider & Beer Launch

During the summer of 2014/15, Macs added 4 new ciders and 2 new beers to their range. Spur was briefed  to develop a live format for launching these products. Tapping into the nationwide network of Macs Brew Bars, Spur produced and activated a simple, modular brand experience to engage with consumers and maximise trial in the on-premise environment. Locations ranged from Queenstown to Nelson to Auckland.

  • Activation format
  • Rendering & design
  • Asset build
  • Event management
  • Staffing

 

 

experience experience

During the summer of 2014/15, Macs added 4 new ciders and 2 new beers to their range. Spur was briefed  to develop a live format for launching these products. Tapping into the nationwide network of Macs Brew Bars, Spur produced and activated a simple, modular brand experience to engage with consumers and maximise trial in the on-premise environment. Locations ranged from Queenstown to Nelson to Auckland.

  • Activation format
  • Rendering & design
  • Asset build
  • Event management
  • Staffing