DFS
The Great Escape

Spur was engaged to bring to life the DFS global campaign ‘The Great Escape’ for the New Zealand market.  The result was an interactive retail installation in the DFS Duty Free stores.  Consumers learnt about the retail promotion by interacting with a giant travel journal.  Campaign reach was extended through photo sharing technology during peak footfall periods.

  • Retail experience design
  • Creative direction of ATL media
  • POS concept
  • Retail installation design and build
  • 3D Illustrations
  • Promotional staffing
experience experience experience experience experience experience experience

Spur was engaged to bring to life the DFS global campaign ‘The Great Escape’ for the New Zealand market.  The result was an interactive retail installation in the DFS Duty Free stores.  Consumers learnt about the retail promotion by interacting with a giant travel journal.  Campaign reach was extended through photo sharing technology during peak footfall periods.

  • Retail experience design
  • Creative direction of ATL media
  • POS concept
  • Retail installation design and build
  • 3D Illustrations
  • Promotional staffing