Corona
Airstream Tour - Summer

A Spur designed and produced experiential campaign bringing-to-life the Corona brand essence “From Where You’d Rather Be”. A customised vintage American Airstream caravan was the foundation for magical experiences and beautiful digital content. This pop-up bar was the hub for 7 events, all featuring iconic Kiwi bands and delivered from stunning NZ locations.

  • Experience design and production
  • Location sourcing and negotiation
  • Digital and brand agency collaboration
  • Content production management
  • National logistics
  • Production staffing
  • Promotional staffing
  • Liquor licensing administration and management

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A Spur designed and produced experiential campaign bringing-to-life the Corona brand essence “From Where You’d Rather Be”. A customised vintage American Airstream caravan was the foundation for magical experiences and beautiful digital content. This pop-up bar was the hub for 7 events, all featuring iconic Kiwi bands and delivered from stunning NZ locations.

  • Experience design and production
  • Location sourcing and negotiation
  • Digital and brand agency collaboration
  • Content production management
  • National logistics
  • Production staffing
  • Promotional staffing
  • Liquor licensing administration and management