Corona
Winter Tour

Building on the success of 2014’s Corona Winter Airstream Tour, Spur decided to switch the focus of the campaign from the road trip to the destination. This meant a greater focus on the Corona Snow Bars, scheduling a total of 15 days of mountainside activation across three of New Zealand’s best winter resorts. A sponsorship of the Winter Games extended the footprint of pop-up bars and helped facilitate five epic music events, headlined by The Peacekeepers, Kora and Ladi 6. 

  • Concept development
  • Sponsorship planning
  • Design and build
  • Production planning and management
  • Promotional staffing
experience experience experience experience experience

Building on the success of 2014’s Corona Winter Airstream Tour, Spur decided to switch the focus of the campaign from the road trip to the destination. This meant a greater focus on the Corona Snow Bars, scheduling a total of 15 days of mountainside activation across three of New Zealand’s best winter resorts. A sponsorship of the Winter Games extended the footprint of pop-up bars and helped facilitate five epic music events, headlined by The Peacekeepers, Kora and Ladi 6. 

  • Concept development
  • Sponsorship planning
  • Design and build
  • Production planning and management
  • Promotional staffing